Children born to superstar parents are always stalked by their parent’s shadows. For Clarence Peters though, he seemed to have handled that particular problem with panache. That is, if it was was ever a problem for the young music video producer, video director, and studio owner.
Nigeria and the world ought to give thanks to his mother, Clarion Chukwura. At one time, she was one of the hottest properties on TV. But according to her, she almost aborted the pregnancy she had for Sir Shina Peters.
Shina Peters needs no introduction. Back in the 90s, he was the biggest music star in the country. The teenage Clarion was one of the bevies of girls that hung around him then.
The romance lead to the pregnancy she considered aborting because she was bitter about the way her affair with the Afro Juju king ended.
Thank God she decided to keep the baby. That was the pregnancy that produced Clarence Peters.
In the music video industry, it is often said that you have truly made it if your music video is produced or directed by Clarence Peters.
While his parents made their name in front in front of millions of fans, Clarence Peters way of making a name for himself is to go behind the scenes.
And from all indications, he has become wildly successful making other artists look good in videos.
A lot of super star artists would swear by his name. That is how influential the young man has now become. He is arguably one of the most powerful music video producer/director in the country today.
Clarence Peters was born in 1982 in the city of Ibadan. He went BI and Government College Ikorodu for his primary and secondary education respectively.
Before proceeding to City Varsity in South Africa where he majored in cinematography, he worked for about 3 years at Alpha Visions, Lagos.
Armed with his degree, he returned to Nigeria to establish a production company called Alliance Film Company with some friends.
After a year working with them, he decided to establish his own company which he called Capital Hill Records.
Since he could make a decision for himself, he had already decided the entertainment industry was his world.
He started working in the industry while he was still in secondary school at the age of 14.
With recording artist, music producer and school friend Tha Suspect, he started Capital Hill Record which he had to put on hold to go to South Africa for his tertiary education.
The first artist they signed under the label after he came back from South Africa was female Rapper Kel. He was specific on Kel because she could rap, sing and above all she was beautiful.
He wanted all these qualities to complement the talents of Tha Suspect. However, the partnership with Kel ended in 2010. Though not before she had released an album called ‘The Investment.‘
From that modest beginning, Clarence Peters has gone on to produce dozens of music videos. Artists who have had the benefit of his Midas touch are spread all over the continent of Africa.
Here is one indisputable fact in the music video world: if you take any 10 best music videos in Nigeria since 2006, Clarence Peters has a hand in more than half of them.
Here is another fact though: because he is the best in the businesses, his services are considered the most expensive. But that should be expected in business. People pay premium prices for top of the line products or services.
Since his first music video for Dare Art Alade’s ‘Fuji’ in 2006, he has gone on to make several award-winning videos for some of the best artists in Nigeria and Africa.
Artists he had worked with include, 9ice, Omawumi, J. Martins, Charly Boy, Zaaki, Oberon, Terry G, Mo’Cheddah, 2face, Terry Tha Rattan, El Dee, Weird Mc, Mode 9, Phyno, Banky W, Ice Prince, Timaya, Wade, Flavour, etc.
When El Dee, M.I, D’Banj, Naeto C, Sound Sultan Black Twang, and Meaku wanted somebody to shoot the music video of their collaborative effort ‘Rep 4 Naija‘, Clarence Peters was the man they sought and got.
With all the outstanding music video he has been making, it is only natural that the world would show its appreciation.
So far, he has been nominated and has won several awards in numerous award shows.
Some of these awards include
- Best Music video at the 2015 Headies
- Best video at MTV Africa Music Awards 2014
- Nigeria Entertainment Awards Best Cinematography 2012
- Nigeria Music Video Awards Best Director and Best Editor, 2010
It is worth noting that his first major award was at the 2008 Headies where he carted home the Best Music Video Director Award and just last year he bagged the same award again.
The reels keep spinning for Clarence Peters
Currently, the dreadlocked boss of Capital Hill Studio and Capital Dream Pictures is doing what he knows best, making amazing videos for artists.
Since the beginning of the year when one of his productions, Falz’s music video for the song ‘Well done Sir’, was released, it has been a steady stream of quality productions every month.
The latest is the music video for Yemi Alade’s ‘Knack am’.
This unassuming young maestro has truly and completely cast off the shadows of his parents. He has created his own enduring legacy.